Executive Leadership

Why Employee Spaces Have Become the Most Strategic Capital Investment in Private Clubs

Employee-Spaces-Strategic-Club-Investment

For decades, capital improvement conversations at private clubs revolved around the same familiar priorities: renovating the grillroom, upgrading the golf course, expanding the fitness center, and modernizing the pool complex. Member-facing amenities dominated the capital plan, while back-of-house facilities and employee spaces were treated as an afterthought, functional at best, forgotten at worst.

Across the club industry, there has been a meaningful shift in thinking, which has led to a quiet revolution in capital planning. Employee spaces (staff break rooms, locker rooms, housing, and wellness areas) have moved from line items reluctantly funded to strategic investments that directly determine whether a club can deliver the member experience it promises.

Clubs that embrace this shift are creating a clear competitive advantage. The clubs that don’t are caught in a costly, exhausting cycle where employees continue to rotate through as though in a revolving door.

The Labor Crisis That Won’t Go Away

Across the field of hospitality, and in private clubs specifically, organizations are fighting a retention crisis unlike anything anyone has ever seen. Back-of-house positions have been among the hardest hit. These are the roles that keep a club’s kitchen, grounds, and service operations running smoothly. High turnover comes at a significant cost when clubs analyze their recruiting, hiring, and training expenses. Additionally, clubs must account for productivity and institutional knowledge that is lost when the employee leaves.

Investments Worth Considering

Employee Housing. What was once primarily a concern for remote destination clubs has now become a nationwide issue. Clubs in resort areas, affluent suburbs, and coastal markets are navigating intensifying difficulties to attract and retain quality staff as local housing costs put homeownership out of reach for many hourly employees.

Progressive clubs are addressing the challenge with creative capital solutions like integrating staff housing into larger facility projects to secure board approval. Boards are increasingly encouraged to view these investments not as charitable gestures, but as essential operational insurance. A club that can house its team is a club that can consistently deliver great service.

Break Rooms and Staff Dining. Employees who eat well, rest adequately, and have a comfortable space to decompress between shifts perform better and experience less burnout. Clubs that have invested in upgraded staff dining with quality food, clean surroundings, and a genuine opportunity to recharge report measurably higher staff morale. The difference between a club providing a well-designed break environment and one with only a folding table in a basement storage room is profound.

Locker Rooms and Personal Space. Private clubs that are serious about retaining talent must attend to back-of-house environments, ensuring employee locker rooms reflect the quality of member spaces. They should be modern, clean, and functional. The employee locker room space serves as a daily reminder to staff that they are valued and respected.

Training and Development Spaces. Continued focus on attracting and retaining top talent with professional development at the heart of that strategy will define the competitive landscape. Opportunities for career development is a great differentiator for talent seeking an investment in their future, rather than only their immediate performance.

Technology and Communication Infrastructure. Modern workforce management, including digital scheduling, transparent communication tools, and streamlined onboarding, require investment in technology. Employees who feel organized, informed, and supported in how they manage information are less likely to burn out or look elsewhere for employers who provide these tools.

Becoming an Employer of Choice

Private clubs now compete not only with one another for talent, but also with every employer in their local markets. At KOPPLIN KUEBLER & WALLACE, our governance education encourages boards to consider an Employer of Choice Committee to act as a strategic partner with management on talent strategy. A shift that would have been unusual just a decade ago.

Becoming an employer of choice is not an overnight achievement but a purposeful journey that requires strategy, commitment, and care. By prioritizing the growth and well-being of employees and recognizing that this responsibility is shared among members, boards, and leaders alike, private clubs can cultivate workplaces where employees truly thrive with a sense of purpose and belonging.

Achieving employer-of-choice status requires intentional leadership. Leaders who model empathy, communicate a clear mission, and build trust at every level. When that alignment is reached, clubs don’t just operate effectively; they lead the industry by example.

Reframing the ROI Conversation

The biggest barrier to investing in employee space has long been the same challenge that slows any back-of-house capital project: visibility. A new dining terrace generates excitement at the annual meeting; a refurbished staff break room does not. Sophisticated boards, however, are learning to reframe the argument, and the numbers are in their favor. Consider a club with $12 million in annual revenue and a service model that relies on 100 hourly employees. If turnover runs at 55 percent, the club must replace 55 employees each year at a serious cost per replacement. Investments in employee spaces, housing assistance, or enhanced work environments that reduce turnover to 35 percent, which means 40 fewer replacements, can generate significant annual savings that could be reallocated to investment in a staff housing unit or a comprehensive employee area renovation that could pay for itself in as little as two years.

What Leading Clubs Are Doing

Across the industry, the most forward-thinking clubs are making employee spaces an integral part of their master planning conversations by:

  • Incorporating employee housing into master plans, treating it with the same architectural intent and strategic consideration as new member amenities.
  • Conducting formal behind-the-scenes audits to evaluate employee spaces with the same rigor applied to member areas and then allocating capital reserves accordingly.
  • Building career development infrastructure such as training areas, certification support, mentorship programs, etc. all of which are supported both physically and operationally.
  • Benchmarking the employee experience alongside the member experience, using retention rates, exit interview data, and satisfaction surveys to guide capital allocation decisions.

The clubs leading this shift are not simply being generous to employees, they are doing it because they see the results. Stable, experienced, and motivated teams consistently deliver the high service levels that keep member satisfaction scores strong, waiting lists long, and dues revenue growing.

Private clubs are entering a period of significant capital divide. Those that have modernized their approach by integrating human capital needs alongside member amenity investments are building a sustainable operational foundation for the future of their club. Those that continue to overlook the employee experience are accumulating a different kind of deferred maintenance: the gradual erosion of institutional knowledge, service consistency, and workforce stability, one employee resignation at a time.

Club Trends – Spring 2026

Why Employee Spaces Have Become the Most Strategic Capital Investment in Private Clubs2026-05-05T18:47:46+00:00

A Tale of Two Clubs

A-Tale-of-Two-Clubs

It was one of the best clubs I have ever visited and five miles away was one of the worst clubs I have ever visited. With appreciation and thanks to Charles Dickens, one of my favorite authors, I want to engage his syntax to tell you a story of physically similar yet philosophically very contrasting clubs. While Dickens’ genre was fiction the following club tales are factual and true. Only the names have been changed to protect the innocent.

It had been over seven years since I worked with Happy Hills Country Club, located in a major mid western city and about five years since I was engaged by Slippery Slope Country Club in the same city only a few miles away. Both clubs have strikingly similar demographics, facilities, initiation fees and dues structures.

Both clubs are managed by capable and experienced general managers, who are supported by equally dedicated and talented department managers. Both clubs are governed by a nine-member board and each elects their club president for a one-year term. But that’s where the similarities end.

Happy Hills Country Club engages at least three of what I describe as “best practices” in the governance and management of their club while Slippery Slope Country Club seems oblivious to the trends and business practices so apparent in successful clubs. There are at least three significant “best practices” which clearly differentiate how these clubs function in the marketplace.

First, the general manager of Happy Hills Country Club is not only active in the Club Management Association of America, but he is currently a director for his local CMAA Chapter and has attained his CCM designation. The board at Happy Hills has encouraged the general manager to participate in CMAA and they have seen the many benefits that his membership in that association has brought to the club.

The general manager at Slippery Slope Country Club, while a member of the Club Management Association of America, seldom participates in the monthly chapter meetings and has not attended a national conference in over seven years. He is not pursuing his CCM designation, even though he has many years of experience in the club business.

The second “best practice” engaged by Happy Hills Country Club is a very thorough new board member orientation. Following the annual meeting and prior to the first board meeting with the newly elected members the general manager schedules a half-day orientation. The three new board members and the current club president meet the general manager at 8:00 a.m. at the club on a day when the club is fully operational. The general manager begins by taking the new board members and the club president on a walking tour of the facilities.

He introduces them to every department manager in the club and allows the managers to explain to the board members how they operate their departments. Board members have an opportunity to see firsthand what is really required to keep every area of club operations functioning on a daily basis.

Following the tour the general manager invites the new board members and club president to have lunch while he reviews the past three months financial statements, board meeting minutes, and also discusses how he will work with each of them and their respective committees.

The new board member orientation at Slippery Slope Country Club is very different. The general manager copies the minutes from the past six months of board meetings and also provides financial statements for the past three months. However, there is little or no additional guidance provided to these new board members.

The third “best practice” engaged by Happy Hills Country Club is an annual “board retreat” day. The general manager and the entire board would typically go to a neighborhood club that would allow them the use of their board room for the day. The agenda allows for a thorough discussion of the strategic issues and is usually led by an outside consultant or facilitator.

The general manager and board at Slippery Slope Country Club don’t believe in the value of this type of seminar or meeting outside of the club. The current board is struggling with some issues internally and is having difficulty keeping some board member conversations confidential following the board meetings. I wonder why.

As I continue to observe these clubs I can almost predict the ultimate outcome. I believe Happy Hills Country Club will continue to thrive and enjoy outstanding management and enlightened governance while Slippery Slope Country Club will muddle through with mediocre management and fractured governance, almost oblivious to how much better their club could function.

This “tale of two clubs” is being played out in almost every city I visit. When private clubs engage “best practices” they can experience the best of times, while clubs that ignore those practices will surely encounter the worst of times. It’s a choice Dickens would understand. This much I know for sure!

THE BOARDROOM MAGAZINE – April 2026

“This Much I Know for Sure” is a regular feature in BoardRoom magazine. Dick shares some of his reflections based on his 50-plus years of working in the private club business.

A Tale of Two Clubs2026-05-19T21:15:14+00:00

Operations First, Connection Second, Strategy Third

Operations-First-Connections-Second-Strategy-Third

In the private club industry today, “strategic leadership” has become a dominant theme. Boards want master plans, long-range plans and future-focused thinking. Managers are pushed to operate like CEOs who are continuously elevating the business side of the club. While all of that is important, none of it matters if the day-to-day operation isn’t functioning effectively.

If the dining room is inconsistent, the golf carts aren’t clean, communication is lacking, or the service falls flat, no strategic initiative will ever gain traction. You can’t build a five-year plan on top of a crumbling foundation. Before a leader can shift their focus to strategy, they must first ensure the fundamentals of hospitality, service, and culture are effectively in place. Operations aren’t separate from strategy. They are the runway that allows strategy to take flight, and this is where some leaders have drifted off course.

In a race to focus on strategy, some leaders have moved too far from the heart of what made them effective: presence and operational excellence. Before a manager can lead new initiatives or shape the future, he or she must first earn the trust of members and staff in what’s happening at the club today. Without that foundation, strategy is just theoretical.

Simply put: you cannot lead strategically until you are trusted culturally. And, you cannot earn that trust until your daily operation is in order.

THE FOUNDATION COMES FIRST
When a GM or COO arrives at a new club, the pressure is immediate. Boards want momentum. Members want answers. Staff wants clarity. Too many leaders respond by rushing into strategic discussions—new org charts, new dashboards, new committees—but what the club really needs is a leader who is walking the floor, learning the people, and stabilizing the operation.

The best managers begin with service and connection. They spend time in the dining rooms. They talk to staff in their areas. They learn what’s sacred about the culture. They listen far more than they speak. They fix small operational issues that matter. The things members feel and the team notices.

Unfortunately, we’ve all seen the following scenario: a manager arrives at a new club with strong ideas, but he or she can’t gain traction. The plan is right, but the people aren’t ready and the operation isn’t sound.

Before someone can lead change, they must prove they understand the operation and respect the culture. Before one can ask for trust with the future, they must deliver consistency today. This isn’t soft leadership, it’s the most strategic work one can do early on.

You can’t introduce long-term strategy when the short-term experience is suffering.

You can’t ask members to think about the future when they’re unhappy with the present.

You can’t ask staff to embrace exciting changes when they’re overwhelmed by daily dysfunction.

Trust and operational consistency create the emotional and organizational runway that strategy needs.

THE REAL PILLARS OF HIGH-PERFORMING CLUBS
KK&W along with the Club Leadership Alliance, emphasizes the essential disciplines of a successful club: Informed leadership, strategic stewardship, empowered management and team, and a compelling member experience.

These elements are the architectural beams of a great club. But none of them will stand strong if the day-to-day experience is weak. No club has ever “strategized” its way out of poor operations. Operational strength must come first.

When leaders win the hearts and minds of members and employees by stabilizing operations, these pillars begin to function as intended. Resistance fades, alignment strengthens, and momentum builds toward the future.

Hospitality isn’t the opposite of strategy, it’s the foundation of it. Leadership is not earned through documents. It’s earned through…

• Presence
• Walking the clubhouse
• Learning names of members
• Fixing the little things members complain about
• Supporting line-level staff.

Presence communicates priorities more clearly than any document ever can. If you want members to embrace a vision, show them you care about their daily experience. If you want the team to commit to excellence, show them you’re willing to roll up your sleeves with them. You cannot demand standards that you don’t personally demonstrate.

THE SEQUENCE MATTERS
Great managers understand sequencing:

1. First stabilize operations.
2. Then build relationships and earn trust.
3. Then craft strategy.

In nearly every board retreat we facilitate we see that the clubs that struggle with strategy are also grappling with operational challenges or misalignment. By contrast, clubs that advance quickly are led by teams that first establish consistency, connection, and clarity in the daily member and employee
experience.

Every leader should regularly ask themselves: Have I earned my team’s trust? Have I earned the membership’s confidence?

If your operations are tight, members trust you.
If your staff feels supported, culture strengthens.
If the experience is consistent, strategy accelerates.

You win hearts with humility. You win minds with clarity. You win loyalty with operational excellence.

This is how discretionary effort is unlocked. This is where people give more because they believe in the leader, not because they feel they have to.

As our industry evolves, we must protect what makes private clubs special: relationships, experiences, and the daily moments that define hospitality. Strategy matters. Governance matters. Financial discipline matters. But none of it succeeds without daily operational excellence, presence, and connection.

The next generation of leaders must be able to do both—execute the operation today and envision the club tomorrow. But the order is not interchangeable:

Operations -> Connection -> Strategy

Run a tight operation, build relationships, earn trust, and everything else will follow.

THE BOARDROOM MAGAZINE – April 2026

Richard M. Kopplin, CMAA Fellow, Kurt D. Kuebler, CCM, CMAA Fellow and Thomas B. Wallace III, CCM, CCE, ECM and the principals with KOPPLIN KUEBLER and WALLACE.

Operations First, Connection Second, Strategy Third2026-04-28T16:40:43+00:00

Living Your Autobiography

Living-Your-Autobiography-Executive-Chefs

Some of the greatest things we said or did, we never knew we said or did. The older you get, the more that statement is shared with you. As a youth, I had nothing to add to the conversation, and so respectfully, my mom would ask that I listen—a great muscle memory practice that I still use today. A close friend of thirty years once commented, “Lawrence, you have always been reserved in your comments, but when you do say something, I learn.”

Reading and writing are among the most valuable gifts available to us. Aside from work-related reading, I also read to learn, and I approach writing the same way. Just as steps tracked on your phone don’t necessarily lead to better health, reading simply to react or complete a task isn’t the same as reading to gain knowledge. Now that I’m older, I wake up earlier and do most of my reading and writing between 5 and 7 in the morning. During these hours, my mind is sharp, the surroundings are peaceful, and my thoughts are more focused. Each morning, I turn to two favorite books, Spiritual Leadership and Tao Te Ching, reading a few pages from each.

I’ve spent eight years writing for Club and Resort Chef, after six years previously journaling in Asia. Sometimes I worry about relevance or being over-published, but my writing has helped me gain perspective beyond culinary and club life. It improves the questions I ask myself and others, and these skills are strengthened by serving members and meeting exceptional people at sister clubs. Most mentors, parents, and siblings I’ve encountered read, write, or exercise for brain health.

Each article receives heartfelt messages, sometimes even months later during future club visits. General Managers frequently express gratitude for insights into kitchens—an area that can feel unfamiliar and even intimidating to them. As one GM noted, knowing someone well reduces misunderstanding, while distance in relationships breeds it. Building these relationships requires genuine effort to understand and connect in both the kitchen and the GM’s office.

When I read or listen to something, the words often resonate with me differently. In many spiritual traditions, recitation or meditation is used to internalize beliefs. At Ritz-Carlton, this is called “lineup,” where we recited our daily credo, the daily basis, and the employee promise. Over time, these words become part of our beliefs, offering comfort and a sense of shared purpose.

Change starts with personal action. While words matter, actions have more impact. The way we behave—through our habits, attire, and values—influences others in any organization. At Ritz-Carlton, leadership was often passion-driven, while Marriott’s was more restrained, though both valued wisdom and intelligence, expressed in different ways that reflected distinct cultures. Executive chefs often face tension between traditional training and modern productivity. What once felt team-oriented may now seem outdated. Learning from diverse sources helps refine your vision and keep your approach relevant. These lessons come through continued reading and learning from others.

Recently, I attended a presentation by a respected colleague on the topic of delegation. With nearly 30 years of culinary experience, he addressed an audience that included both emerging chefs and seasoned professionals nearing retirement. His message was likely received in a variety of ways, influenced by differing perspectives and mindsets. This diversity of response is particularly relevant to my blog, as I have observed comments appearing sporadically—sometimes after several articles—that indicate that, at certain moments, my content has resonated with readers. Positive engagement, such as appreciation for kindness, tends to foster a sense of community, while negativity can lead to division. Many organizations say culture is important, but their actions—or the frequency with which they discuss it—suggest otherwise.

When I write, I value generating my own ideas. This makes AI helpful for basic editing but risky for creative expression or personal storytelling. Using tools like Copilot for projects left me unsatisfied because it took away the satisfaction of original thought—the dopamine hit of creativity. Relying too heavily on AI is like chefs copying cookbooks; it prevents authentic growth. In leadership, following is necessary to learn, but taking risks leads to true personal reward. While AI is useful for certain routine tasks, depending on it for creativity can undermine authenticity. Like all tools of communication—email, the web, and now AI—the output reflects the interpretation of the individual author.

Throughout my career, the most impactful conversations have primarily taken place verbally rather than through written communication such as email or text. Over time, my focus has shifted significantly; I now value the company I dine with more than the meal itself—a notable change from when my attention was solely on food, regardless of companions. When peers remark, “Lawrence, that was the best thing I ever ate,” I often ask, “Did you share it with your mother?” This question reflects the evolution described in my professional autobiography.

As an Executive Chef, I once viewed dining as an avenue for research and development. Today, it serves as an opportunity to connect with and listen to others. It is important for committee members to recognize that their perception of food may differ from that of their chef. Both perspectives are valid, and practicing empathy—seeking to understand before being understood—is fundamental to effective collaboration. What is not said can also be a valuable tool for those with high emotional intelligence.

Club + Resort Chef – April 2026

Lawrence T. McFadden, CMC, ECM is a food and beverage training consultant and search executive with KOPPLIN KUEBLER & WALLACE, a consulting firm providing executive search, strategic planning and data analysis services to the private club and hospitality industries.

Living Your Autobiography2026-04-22T18:45:22+00:00

Your Communication Will Always Define Your Success

Your-Communication-Will-Always-Define-Your-Success-in-Private-Club-Kitchens

A client once remarked on how calm I appeared, a contrast to my earlier, more energetic leadership style. Having spent the first 20 years of my career as a chef, I understood that challenges appeared within minutes, not days, and there is little room for pause or quiet. Decisions often had to be made in 30 seconds—right or wrong. Safety was always crucial, especially when supervising a young cook working with hot oil, open flames, or powerful mixers. There was rarely time to sit back and wait for an epiphany. Instead, an excellent chef stayed on the balls of their feet, moving quickly, anticipating needs, and sometimes raising their voice in the name of safety. What we called coaching involved predicting problems and making rapid corrections.

Interview committees frequently ask candidates about their weaknesses during the selection process. Common questions focus on feedback from recent performance reviews and areas where improvement may be needed. I often reflect on how I would answer such questions and what responses would resonate with a selection committee. Successful interviewing requires practice, a skill rarely taught outside formal education. As my experience and leadership responsibilities grew, several areas of my communication had to improve in order to reach future opportunities. Self-development is always an individual choice, and those who embrace it grow.

Response to Negativity

Early in my culinary career, I struggled with negativity—not only in how I responded to criticism, but also in how I processed disappointment when others disliked my food or interactions. A predictive index assessment confirmed that criticism was difficult for me, despite choosing a profession centered on customer opinion and preference.

This reality became clear throughout my culinary career. Later, when I transitioned into front-of-house leadership, I was no longer personally preparing the food. The experience felt less personal and emotional, and connecting with guests became another dimension of the dining experience. Food evokes strong emotions, which shape preferences and play a central role in how people experience a meal.

Delivery of My Message

During the second phase of my leadership development, the delivery of my feedback required improvement. Although my intentions were positive, employees often misinterpreted my message. Communication relies heavily on tone and body language, not just words. My direct approach sometimes came across as curt, and I occasionally behaved in ways that I would not have considered professional.

I once followed the advice of a respected mentor who said, “When I stop giving you feedback, it means I have stopped caring about your growth.”

At times, my communication also included inappropriate language and profanity. While these habits developed unintentionally, they created a perception that did not align with expectations for public leadership communication. As a result, several colleagues raised concerns about my readiness for advancement to the next level of leadership.

Many strong leaders encounter this social challenge. It can hinder career progress because they assume their previous methods are sufficient. However, outstanding leaders often recognize that adapting and evolving their approach contributes more to long-term success than intelligence or personal opinion alone.

Perception of Being Aloof or Dismissive

After several years working in Asia, colleagues and team members began to comment on my reserved demeanor and, at times, perceived aloofness. Some questioned my lack of eye contact or facial engagement during conversations, particularly when our viewpoints differed. I had developed a habit of closing my eyes or focusing on a fixed point while listening, which helped me concentrate more deeply—almost like a subtle form of meditation amid surrounding noise. This behavior was eventually noticed by one of my presidents and discussed during an annual review.

After reading the quote, “Your opinion of me is none of my business,” I began to understand the importance of focusing on strengthening my own confidence. Many people worry about how others judge them and try to change those perceptions. Yet those opinions are not facts; they belong to others. It is more productive to remain focused on positive intentions and continued improvement.

My experience working with Chinese colleagues reinforced the importance of accuracy in statements, clarity in communication, and concise delivery. During my tenure with an Asian organization, I learned to speak only when invited, which greatly strengthened my listening skills and contributed significantly to my professional development.

After every professional conversation, I reflect on what I intended to communicate, what I actually conveyed, and what I wish I had articulated differently. This practice reinforces the understanding that perfection is unattainable in human interaction and encourages a commitment to continuous learning. These communication blind spots directly influence leadership and shape one’s professional image. Popular culture has created a certain image of chefs, and it is our responsibility as leaders to reshape that image into a more thoughtful and successful one.

Club + Resort Chef – March 2026

Lawrence T. McFadden, CMC, ECM is a food and beverage training consultant and search executive with KOPPLIN KUEBLER & WALLACE, a consulting firm providing executive search, strategic planning and data analysis services to the private club and hospitality industries.

Your Communication Will Always Define Your Success2026-03-26T21:54:47+00:00

Reflections from the KK&W She Leads Summit

Reflections-from-She-Leads-Summit

Leadership looks different when you step into a room and a culture where you immediately feel seen, supported and challenged in the best possible way. That was the energy at Martis Camp this fall. KOPPLIN KUEBLER & WALLACE hosted its inaugural multi-day gathering designed to elevate women at every stage of their leadership journey. The event focused on those within the private club and luxury hospitality industries.

The goal wasn’t to host another conference. It was to build something that had never fully existed in this industry before: a space created intentionally for women leaders, shaped by women leaders and anchored in the belief that advancing women strengthens leadership culture for everyone. What unfolded became more than an event; it was a movement nurtured by connection, vulnerability and lasting shared wisdom.

A Vision Year in the Making
This version of the KK&W Summit didn’t appear out of thin air; it grew from KK&W’s decades-long commitment to leadership. Their team’s highly regarded Summits began as intimate gatherings of forward-thinking general managers, led by partners Dick Kopplin , CMAA Fellow and Kurt Kuebler, CCM, CMAA Fellow.

Over time, those meetings evolved into specialized summits for golf, racquets and emerging leaders, with an agronomy summit coming soon. Each one carries the same DNA: education, collaboration, problem-solving and the belief that great leaders lift others with them.

“This event at Martis Camp builds on the KK&W Summit legacy by intentionally focusing on women leaders and providing a platform to connect with like-minded peers,” shared Thomas B. Wallace III CCM,CCE,ECM, partner with KK&W. “It’s about actionable insights, transformative education, strengthening executive skills and having fun along the way.”

This wasn’t simply a new offering. It was an intentional expansion of the KK&W mission: investing in clients, advancing candidates and strengthening the industry.

Why Martis Camp was the Perfect Beginning
Martis Camp Club & Community Association didn’t just host the event; it shaped the experience. Set in the Sierra Nevada, the club’s natural beauty created a backdrop that encouraged openness, honesty and reflection. Inside, the warmth of the team and the quality of the amenities elevated the experience even further.

“The club’s world-class service and welcoming atmosphere allowed us to blend classroom learning with hands-on experiences,” reflected Patricia Walko Sprankle, support & development lead with KK&W. “Their attention to detail made the summit unforgettable and set the standard for future gatherings.”

Martis Camp became more than a venue; it helped participants slow down, connect deeply and fully engage in essential conversations.

Moments that Shifted Perspective
Every leadership event has takeaways. The KK&W Summit, however, offered unfiltered, honest moments where something clicked.

“The feedback we received reflected themes of authenticity, appreciation, confidence and community,” said Marcie Mills, CCM, search & consulting executive with KK&W. “Those moments of shared understanding reinforced how important it is to lift others as you grow and to lead with purpose.”

Participants gained actionable takeaways by exploring executive presence, self-advocacy strategies and how to embrace vulnerability as a leadership strength, especially for women. These core insights reshaped their perspective on what it means to lead.

One comment captured the spirit of the summit perfectly: ‘I’ve always had a bright future… but now I feel on fire.’

That’s a transformation—not just education.

Events like this don’t end when the agenda does. They shape how leaders show up the next day, month and year. By offering women space for candid learning and peer connection, KK&W is helping reshape leadership culture in private clubs.

Ambassador Claire Cronin, the summit’s keynote speaker, offered a reminder that resonated with every woman in the room: “You can’t pull up the ladder after you get to your spot.”

That idea of shared responsibility, advancement and courage creates lasting change. When leaders support, mentor, sponsor and champion women, more opportunities follow, strengthening and diversifying the industry.

As Mills noted, the goal wasn’t just individual growth. “It’s about transforming the broader leadership culture to be more inclusive, collaborative and sustainable for years to come.”

What Next: Building the Momentum
If this year’s achievement was any indication, the next will reach even higher.

“Our hope is to expand opportunities for women to connect and advance boldly,” shared Hannah Eanes, brand & operations lead with KK&W. “We want as many women as possible to thrive, grow and remain in the private club industry.”

The next summit is slated for Fall 2027, giving clubs time to plan, budget and champion the women on their teams who would benefit most.

KK&W is exploring new ways for vendor partners to enhance programming, continuing the collaboration that brought The Boelter Companies, Club Benchmarking, Cobalt Software, Little Owl Entertainment and McMahon Group, Inc. to the 2025 event.

“And a big thank you to our advisory committee,” added Sprankle. “Annette Whittley CCM played a key role behind the scenes in shaping the program and securing speakers. Her contributions, and those of our entire committee, reflect the shared purpose driving this forward.”

Leadership isn’t accidental. It’s intentional, built through conversations, mentorship, courage and community. KK&W’s inaugural women’s summit proved something we already knew but rarely say aloud: people rise faster and stronger when someone else sees their potential and says, ‘You belong here.’

What happened at Martis Camp was more than a gathering. It was a reminder that the future of leadership in private clubs is bright, bold and deeply human. And it’s a call for all of us—board members, GMs, executives and vendors—to support the leaders who will shape the next generation.

Because when women rise, teams rise. Cultures rise. Clubs rise. And the entire industry rises with them.

BOARDROOM MAGAZINE – March 2026

Heather Arias de Cordoba is editor with BoardRoom magazine.

Reflections from the KK&W She Leads Summit2026-03-19T21:02:26+00:00
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