Creating an outstanding member experience starts with having ideal staff members who not only embrace but truly embody your club’s culture. And let’s be honest—finding that “perfect fit” team member can feel like searching for a unicorn and rainbows. If you’ve ever made the wrong hire (and who hasn’t?), you know the real “cost” goes well beyond the financial hit.

In this episode of Crushing Club Management, Jodie Cunningham joins Ed Heil to break down how behavioral assessments can help you hire smarter, build stronger teams, and strengthen your club’s culture.