The term “culinary confusion” emerged from the fusion cuisine era, coined by an editor to describe dishes that mix conflicting flavors or techniques. This came to mind when a waiter described a “special deconstructed chicken pot pie,” which seemed neither traditional nor deconstructed in the expected sense. The concept underscores how classic dishes create expectations through established rules, and deviation can lead to disappointment. For example, a beloved French onion soup can enchant with its layered cheese and caramelized onion broth, or disappoint if served as a thin, flavorless version.
Today’s culinary landscape often sees such confusion, with kitchens adopting philosophies that prioritize personal expression over traditional favorites, potentially frustrating customers. The removal of classic dishes, like a club’s Caesar salad, from menus by chefs without the stature of culinary icons such as Daniel, Thomas, or Grant—who have earned customer trust to innovate—illustrates a disregard for customer expectations and the relational aspect of a menu.
Clubs and restaurants should cherish classic dishes that become storytelling gems, enhancing the dining experience. Similarly, in catering and breakfast menus, consistency and tradition are valued over risky creativity, aligning with customer expectations and desires.
The pursuit of novelty and innovation at the expense of comfort and familiarity can lead to inconsistency and customer confusion. For example, changing popular dishes disrupts kitchen efficiency and customer satisfaction. Great chefs innovate within a small section of the menu, respecting classics while introducing new elements carefully to avoid culinary confusion.
Culinary excellence relies on limiting distractions and missteps, respecting the simplicity of classic dishes, and focusing on quality ingredients and techniques. Kitchens would do well to eschew fleeting culinary trends in favor of focusing on member preferences and memories. An a la carte philosophy that balances consistent quality with creative touches ensures culinary success without leading to confusion among members.
Club + Resort Chef – February 2024
Lawrence T. McFadden, CMC, ECM is a food and beverage training consultant and search executive with Kopplin Kuebler & Wallace, a consulting firm providing executive search, strategic planning and data analysis services to the private club and hospitality industries.