Elevating the Dining Game at Private Clubs

When people choose to dine outside of their homes these days, they do so with the goal of seeking out more than just a meal. They’re craving an experience, a story on a plate, something they can share with their friends and family around the table in the moment, or even later, regaling them with details of “The Best Meal They’ve Ever Had.”

Over the past few years, the restaurant industry has undergone revisions and reshaping as customers eagerly ride the wave of innovative and evolving food trends. The restaurants and dining features offered by private clubs are included in that mix, attentive to what their members want to see on menus and what is going to keep them coming back to dine again and again.

Like any trend, food trends can come and go, and some last longer than others, but their common denominator is that they can’t, or rather shouldn’t, be ignored. One such food trend that is rising quickly in popularity at private clubs, and rightfully has moved from a trend to simply the way restaurants are doing business, is focusing menus on seasonality.

Read the full article by Molly Olson in the 2024 September/October issue of Club Management Magazine.