Millennials and Gen X are a very different generation than the Boomers…What do you bring to the table to help clubs engage them?

Well, I think just getting out of the club business a few years ago, I understand how they want to be communicated with, who the most important person in the family is to communicate with, and how to do that. Social media is not something that was used ten years ago, but now we certainly see a lot more of it in the club business. We see a lot more Snapchatting, and Twitter use, Facebook. We do a lot of things to just make sure they understand what’s going on at the club.

It’s constant. You always have to be making sure they understand what’s happening at the club. We try to drive everything we can through the club website, so that there’s where they go when they have free time and free money to spend.