I think it’s increasingly more important and will become even more important in the future as more people become comfortable and understanding of how powerful it is. Those clubs that we see managers employing that means of communication with their members as long as it’s done in a very quality oriented manner. We’ve seen some where it’s self administered that doesn’t always meet the goals or objectives of what it’s trying to do. When it’s done well, it can be very powerful and of the 300 or so clubs that we get to visit each year, those managers that have employed that tactic of communication are just wishing they could do more and more of it and probably are.