Interestingly, it’s a more important role to most clubs these days, your wellness director or fitness/wellness director sometimes it’s titled. You really need someone who knows how to integrate with the membership, how to make them feel good about an area of development, personal development that each member wants to. We all want to live longer. We all want to live healthier. Having a fitness/wellness director is so important, that you’ve got somebody who can engage, but really taking a step back and making sure you understand where they need to spend the vast majority of their time, managing that side of the operation, developing staff within the organization, and really making it a highly engaging part of your experience as a member.

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