In an effort to provide a full list of service offerings for our clients and client clubs, KK&W has expanded our list of recommendations to include a highly experienced leadership development and assessment company that specializes in the private club industry.
Club Leader 360
Club Leader 360 is a leadership development and assessment company built exclusively for the private club industry. Our flagship offering—the Leadership Balance Assessment (LBA)—is a proprietary 360-degree feedback tool designed to measure a leader’s balance and centeredness across four foundational components: Heart, Head, Being, and Doing.
Unlike generic leadership assessments, the LBA was created by industry professionals for private clubs, ensuring relevant language, team dynamics, and cultural alignment. Each assessment is paired with a private coaching session and support materials designed to turn feedback into actionable leadership growth.
Club Leader 360 was founded by Crystal Thomas, MCM, CHE, CAE, a respected and long-standing leader in the private club industry. With decades of experience in executive-level roles and association management, Crystal brings deep insight into the leadership challenges clubs face today. Her vision ensures that every aspect of the LBA is built with authenticity, significance, and measurable impact.
Whether you’re strengthening your current team, supporting succession planning, or reinforcing club culture, Club Leader 360 helps clubs align leadership behavior with member expectations and organizational values.
Services Offered
Leadership Balance Assessment (LBA)
A club-specific 360-degree feedback tool measuring four leadership components:
- Heart (Emotional intelligence, trust-building)
- Head (Strategic thinking, clarity)
- Being (Self-awareness, authenticity, adaptability)
- Doing (Execution, accountability, communication)
Key features:
- Unlimited assessments per club, per year (flat-rate annual license)
- Flexible “Price Per Leader” option for clubs starting with a smaller leadership core
- Individual LBA reports with visual balance and centeredness scoring
- Private 1:1 success coaching sessions available for each participant
Leadership Coaching & Development Support
- Leadership coaching is available and personalized based on LBA results
- Focused coaching around communication, culture, conflict, and accountability
- Strategic support for succession planning and leadership pipelines
Perfect For:
- General Managers and COOs seeking to unify leadership across departments
- CFOs looking to minimize risk
- HR Directors looking to reduce turnover and strengthen coaching practices
- Clubs undergoing leadership transition or cultural renewal
- Clubs seeking to proactively reduce leadership-related liability exposure through clearer communication, documentation, and accountability
Contact Information
626-644-9189
clubleader360.com
360-996-3588
clubleader360.com