In an effort to provide a full list of service offerings for our clients and client clubs, KK&W has expanded our list of recommendations to include a highly experienced and award-winning marketing agency who specializes in the private club industry.

Creative Golf Marketing

Creative Golf Marketing (CGM) performs membership marketing and consulting for the private club industry. CGM’s efforts focus on increasing our private club clients’ revenues, marketability, efficiency and long-term financial stability. For over 30 years, CGM has collaborated with club leaders including General Managers, Board Members and Club Committees to accomplish the marketing goals required and requested.

CGM’s partnerships are comprised of club facilities from across the country, with a diverse range of locations, cultures, initiation fees, and membership structures.

Steve Graves, President and Founder of Creative Golf Marketing, is recognized nationally for his experience in the private club industry. Graves was recognized by Golf Inc. magazine as one of “10 People Who Are Shaping The Future Of Private Clubs.” Additionally, Golf, Inc. magazine has recognized Graves as one of the “Top Advisors Of The Year” in the private club industry.

Graves is a consistent contributor in the private club industry as a regular columnist for BoardRoom magazine, Club Management magazine and Club, Inc. magazine. He is a faculty member of the Club Management Association of America (CMAA) and speaks on “Membership Development” for the Business Management Institute (BMI) program. Graves is a frequent speaker at the CMAA World Conference and CMAA chapter meetings around the country.

Private Club Partners Include

  • Country Clubs
  • Golf Clubs
  • City Clubs
  • Yacht Clubs
  • University Clubs
  • Social Clubs


  • “Membership Marketing Firm of the Year” – 19 time award recipient
  • Golf Digest Editor’s Choice “Best Membership Marketing” – 2017-2021
  • “Advisers of the Year” by Golf Inc. – 2017 and 2019
  • CMAA Education Partner – 2019 to present
  • PCMA Professional Club Resource Partner – 2017-2020
  • Educational Speaker – CMAA World Conference, CMAA Chapters, PCMA Chapters, PGA of America Chapters
  • Regular publication and articles include BoardRoom magazine, Club Management magazine, Club, Inc. magazine and the Private Club Advisor.

Services Offered

Membership Analysis – CGM provides a thorough analysis of a club’s membership structure to achieve optimum membership growth, lower membership attrition and to strengthen the overall health and financial position. This includes guidance and strategies regarding Refundable Equity policies, optimum categories with associated initiation fee and dues structure and overall membership related fundamentals.

Membership Marketing – CGM assists private clubs in producing year-over-year membership growth well in excess of annual membership attrition.

Membership Retention – CGM assists private clubs with recommendations to recognize at-risk members and enhance the club’s connection and relationship.

Board & Committee Workshops – CGM provides private club clients with industry best practices so the best long-term decisions can be made on behalf of the club.

Social Media Marketing – CGM orchestrates comprehensive social media campaigns designed to provide interactive experiences; engage with new prospects; and capture leads to work through the sales pipeline.

Digital Marketing and Automated Email Campaigns – CGM helps clubs build strong relationships with prospective members by leveraging the power of email marketing and marketing automation.

Branding & Lifestyle Collaterals – Our in house creative and design team designs marketing collaterals that will not only impress but also helps tell the story of our private club clients. CGM has designed a comprehensive collection of marketing collaterals for some of the most elite private clubs in the United States. Whether it is print, or digital, we will make sure your Club’s story is relevant and effective.

Contact Information

Please contact Steve Graves and the Creative Golf Marketing team directly for assistance:

206 Southwind Place, Suite 2A
Manhattan, KS 66503
Main Office: 800-526-8794
Steve Graves’ Cell: 785-341-6410