In the world of private clubs, success is less dependent on better facilities or premier locations, but more on the unseen architecture of governance that underpins everything members do and perceive. Yet all too often, this critical foundation gets little attention, leading to confusion, inefficiency, and perhaps even serious organisational problems.
The Critical Importance of Defined Board Responsibilities
If board directors are informed about and accountable for their position roles, the entire organisation benefits from clearer decision-making pathways and more efficient working. Lack of clarity over roles creates not just confusion in workings but also potential legal exposures, particularly to fiduciary responsibilities.
Board directors must properly understand their three simple obligations:
- Duty of Care – Take reasonable care and diligence in decision-making
- Duty of Loyalty – Act in the best interests of the club and not personal ones
- Duty of Obedience – Ensure the club operates under its governing documents and applicable laws
Without this, governance can be a case of having too many cooks spoil the same stew when other meals remain uneaten.
Creating a Comprehensive Responsibilities Matrix
The most successful clubs develop a thorough responsibilities matrix that clearly details level of involvement across key areas/departments for the board, committees, and the management team. This prevents the too-common occurrence of micromanaging managers or board members being unnecessarily drawn into operational detail.
This outlined delegation creates clear accountability and precludes over-enthusiastic board members from unwittingly diminishing management’s authority.
Strategic Board Recruitment: Leadership Development Committee
The age of board recruitment on the basis of popularity or length of membership must now pass. High-performing clubs are implementing a leadership development committee comprised of informed, active, and independent members working year-round to cultivate future leaders. The committee monitors existing committee members to determine whether they are positively contributing to continued committee and/or board service. Leadership development committees can also engage in the new member orientation process to ensure there is mutual transparency, understanding, and buy-in of their intentions from day one of membership.
Developing Meaningful KPIs for Board Performance
What is measured normally improves. Having clear Key Performance Indicators for the board that are directly tied to the club’s Master Goals puts accountability in place and inspires effort on truly strategic priorities. Effective board KPIs may include:
- Participation and attendance levels
- Financial management
- Advancement toward strategic or capital plan milestones
- Policy review and refresh completions
- Member satisfaction
- Membership management
- Employee satisfaction
- Human capital management
Regular review of these metrics keeps the board focused on its governance responsibilities and not sidetracked by operational concerns best addressed by management.
Annual Comprehensive Board Member Onboarding
Nothing detracts from board effectiveness more fully than inadequate onboarding. Newly elected directors with limited contextual knowledge of the club’s governance strategy, financial position, and strategic direction cannot serve at their best, regardless of their individual talent. A successful comprehensive onboarding program should include:
- Mandatory attendance
- Overview of club mission and vision
- Responsibility matrix
- Club rules and bylaws
- Job descriptions
- Committee charters
- Board policy manual
- Strategic plan and historical goals and direction
- Budget and finances
- Organisational chart/staff introductions
- Club tour (front and back of house)
- Goal setting
- Meeting agendas
- Board self-assessment
Mandatory Governance Documentation
Good governance involves thorough documentation. All board members must receive and familiarise themselves with:
- Contact information for all board and committee members
- Calendar of annual meetings with expectations clearly spelled out
- Committee structure and mandate
- Organisational chart for the management team
- Detailed job descriptions for all key staff roles
- Complete financial records consisting of:
- Year-end reports
- Operating budgets
- Approved capital expenditures
- Current strategic plan
- Formal plan amendment review process
Maintaining Confidentiality and Facilitating Board Decisions
Private clubs are responsible for handling sensitive information ranging from membership forms to finances. Board members must be informed of their position in maintaining absolute confidentiality towards decisions and deliberation.
Maybe equally important is the principle of united support for board decisions. Even though compelling arguments should be presented during debate, once there is a decision, all the directors must support it publicly regardless of their personal stand during debate.
Dedication to the Board platform maintains member confidence in management and prevents factional divisions that can ruin club harmony.
Ultimately, members join private clubs for exceptional experiences, but it’s effective governance that ensures a club can consistently deliver those experiences year after year. By investing in governance excellence today, clubs secure their ability to thrive tomorrow.
Michael Herd is an International Consultant and Search Executive with KOPPLIN KUEBLER & WALLACE, a consulting firm providing executive search, strategic planning and data analysis services to the private club and hospitality industries. Michael can be reached at +44 (0) 7903 035312 and at michael@kkandw.com.