Hannah Eanes, PCM, CDMP

Brand & Operations Lead

Hannah Eanes has spent her career serving the private club industry, first in food and beverage, followed by a transition into membership relations and communications. She then moved on to work in association leadership with Professional Club Marketing Association (PCMA) for nearly 11 years, where she was instrumental in implementing new technology, developing educational content, executing innovative programs, and producing events. Now, with KK&W, Hannah specializes in operations and marketing initiatives. Her primary responsibilities involve maximizing operational fluency, partnership relations, and executing comprehensive marketing strategies that enhance brand presence.

Hannah earned a bachelor’s degree in Hospitality Management from Iowa State University and completed a student exchange program with the University of Hawaii at Hilo, studying business and tourism. Hannah holds active professional certifications through American Marketing Association and Digital Marketing Institute.

Phone: (833) KKW-HIRE, ext. 705

Resources & Insights From Hannah…

The October issue of Notable shared survey insights about AI in clubs and reported 66% of survey respondents agree or strongly agree that AI has the potential to significantly enhance the member experience. According to Hannah Eanes marketing specialist with Kopplin, Kuebler and Wallace, AI has been a game changer for membership, marketing and communications professionals at private clubs…

Harnessing the capabilities of artificial intelligence in meaningful, measurable ways has been a game changer for membership, marketing, and communications professionals at private clubs. While AI may never replace the warmth of a membership relations manager or the intuition of a seasoned membership sales director, it is transforming how these team leaders manage information, personalize experiences, and engage…

Good communication keeps the audience in mind. “Focusing on the audience, what they value, and what motivates them helps you build trust and credibility,” according to Hannah Eanes, Marketing and Operations Specialist with KOPPLIN KUEBLER & WALLACE. “When your audience feels acknowledged and respected, they are much more likely to tune into what you are trying to share with them…”