Len Simard, PTR & USPTA Master Professional

Search & Consulting Executive

Len Simard, PTR & USPTA Master Professional conducts all racquet sports, fitness, wellness, and GM/COO professional searches for the firm’s club clients. Len is the industry’s leader in private club placement of Racquets Directors. Len also performs facility consulting that includes performance and programming evaluations, compensation reviews, racquet committee retreats, and effective solutions for all types of racquets facilities throughout the Country. Under Len’s guidance, KK&W has partnered with The Professional Tennis Registry (PTR) to provide PTR members, clubs, and employers the opportunity to be the most educated and connected in the business.

Len has been directing, teaching, and coaching at well-respected country clubs throughout North America for more than 35 years and is regarded as one of the country’s leading racquet directors and managers. From 1998 – 2019 Len served as the director of racquets at the New Canaan Field Club in New Canaan, CT, and concurrently at the Isleworth Golf and Country Club in Orlando, FL between 2004 and 2017. Len was also the former director of tennis & fitness at Boca Lago Country Club in Boca Raton, FL from 1990 to 2004. He was formerly the COO of the New Canaan Racquet Club in New Canaan, CT. Len has hired, trained, and worked with hundreds of professionals in his career and is extremely proud that more than 50 of his former assistants are leading prominent clubs in the U.S. and Canada.

Simard was named Professional of the Year three times and twice Player of the Year by the Florida Division of the USPTA. In 2019, Simard was named National Club Manager of the Year by the USPTA. As a player, Len holds 15 national singles and doubles titles in the U.S. and Canada. He has represented Canada in international play for almost three decades in the veteran categories. Simard, a past president of the USPTA Florida Division, has lectured on many industry topics at PTR, USPTA, USTA, TIA, PGA, and CMAA educational forums and conventions for more than 30 years. Len chaired the USTA committee to bring the first ever “Online Certification to become a Racquets Director” to the industry. This certification is now available through the University of Florida, is endorsed by the USTA, and is certified through the PTR and USPTA. It is now the new industry standard in determining qualified directors of racquets.

Email: len@kkandw.com

Phone: 407-463-8923

Trusted Partners of Simard Enterprises

Sarosiek is certified by the PTR, PPR, PPTR, one of only 200 professionals that are certified in three (3) racquet sports. Sarosiek is also certified as an Elite Professional by the USPTA, and works as a search executive and consultant within the racquet sports industry with Simard Enterprises.  Additionally, Sarosiek currently serves as the Head Racquet Sports Professional at Farmington Country Club, in Charlottesville, Virginia.  Farmington Country Club is perennially recognized as a “Platinum Club of America”, an accolade given to the top 150 country clubs in the United States.

Previously, Sarosiek was the Director of Sports & Wellness at Boar’s Head Resort, and was the Director of Tennis at Wintergreen Resort.  Both resorts are ranked inside the top 25 tennis resorts in the world, by Tennis Resorts Online. 

Harry Gilbert, USPTA, PTR, joins the team at Simard Enterprises, Inc., as a consultant and search executive in the racquet sports industry. Harry is an industry leader in racquets with over 40 years of experience in the hospitality, resort, and private clubs.

Harry currently serves as the Director of Tennis at Waccabuc Country Club in Waccabuc (Westchester County), NY, during the summer seasons. Prior to joining Simard Enterprises, he served as the Executive Director of Tennis at Albany, a luxury resort community in the Bahamas for 6 winter seasons.

Harry served on the USPTA FL Board of directors for 12 years including a 3-year term as President of the Division. He was twice named FL Division “Pro of the Year”. His service to the USPTA continued as he then served for 14 years on the USPTA National Board of Directors including a 2-year term as National President. Harry has also been very active with the USTA serving on committees at the National and Sectional level.

Industry Press Releases

Scottsdale, AZ – KOPPLIN KUEBLER & WALLACE (KK&W) is pleased to announce that we have joined the Club Spa & Fitness Association’s (CSFA) Corporate Partner Benefits Program.

This partnership represents a commitment by KK&W to support CSFA’s operations and educational offerings as content matter experts delivering key insights relevant to the club wellness industry.

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Scottsdale, AZ – KOPPLIN KUEBLER & WALLACE (KK&W) the nation’s leading hospitality search and consulting firm has partnered with The Professional Tennis Registry (PTR). KK&W is the leader in Senior Executive placement and consulting in the club and resort industry and will specialize in educating PTR professionals in many areas of their profession. The partnership will give PTR members, clubs and employers the opportunity to be the most polished and connected in the industry.

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USPTA AwardLAS VEGAS – The United States Professional Tennis Association held its Awards Lunch this past Wednesday during the 2019 USPTA World Conference presented by Havana Bob’s at the Westgate Las Vegas Resort & Casino. Simard (New Canaan, CT), the general manager at New Canaan Racquet Club in Connecticut, was named 2019 Small Facility Manager of the Year.

In 2018, Simard incorporated pro/ams, weekly one-day junior tournaments and mixed doubles socials to increase programming by 300%, leading to a revenue increase of $150,000. He also instituted midterm and final evaluations within the junior program and created a full pickleball program that includes learn-to-play classes, socials and tournaments.

Simard employs a staff of 10 full-time tennis professionals, seven of which are USPTA certified and three that will become USPTA certified, and retrained them to be fully compliant in the USTA 10 and Under protocol. Simard is a USPTA Master Professional and a past president of USPTA Florida.


About the USPTA

Founded in 1927, the USPTA is the global leader in tennis-teacher certification and professional development. With more than 14,000 members worldwide, the association raises the standards of tennis-teaching professionals and coaches and promotes a greater awareness of the sport.

Articles & Education

Industry leaders are taking a very different approach to racquet director pay structure such as considering higher base salary and limited lessons.

As a club general manager or chief operating officer, you have likely already realized that the racquet sports operation is the unsung hero of a successful club organization.

With a vibrant and robust racquet sports program (tennis, pickleball, squash, platform tennis, Paddle and POP tennis) serving as the heart­ beat of your club, it is important to review the different components of your director of racquet sports compensation package to attract and retain top talent.

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