Len Simard, PTR & USPTA Master Professional
Search & Consulting Executive
Len Simard, PTR & USPTA Master Professional conducts all racquet sports, fitness, wellness, and GM/COO professional searches for the firm’s club clients. Len is the industry’s leader in private club placement of Racquets Directors. Len also performs facility consulting that includes performance and programming evaluations, compensation reviews, racquet committee retreats, and effective solutions for all types of racquets facilities throughout the Country. Under Len’s guidance, KK&W has partnered with The Professional Tennis Registry (PTR) to provide PTR members, clubs, and employers the opportunity to be the most educated and connected in the business.
Len has been directing, teaching, and coaching at well-respected country clubs throughout North America for more than 35 years and is regarded as one of the country’s leading racquet directors and managers. From 1998 – 2019 Len served as the director of racquets at the New Canaan Field Club in New Canaan, CT, and concurrently at the Isleworth Golf and Country Club in Orlando, FL between 2004 and 2017. Len was also the former director of tennis & fitness at Boca Lago Country Club in Boca Raton, FL from 1990 to 2004. He was formerly the COO of the New Canaan Racquet Club in New Canaan, CT. Len has hired, trained, and worked with hundreds of professionals in his career and is extremely proud that more than 50 of his former assistants are leading prominent clubs in the U.S. and Canada.
Simard was named Professional of the Year three times and twice Player of the Year by the Florida Division of the USPTA. In 2019, Simard was named National Club Manager of the Year by the USPTA. As a player, Len holds 15 national singles and doubles titles in the U.S. and Canada. He has represented Canada in international play for almost three decades in the veteran categories. Simard, a past president of the USPTA Florida Division, has lectured on many industry topics at PTR, USPTA, USTA, TIA, PGA, and CMAA educational forums and conventions for more than 30 years. Len chaired the USTA committee to bring the first ever “Online Certification to become a Racquets Director” to the industry. This certification is now available through the University of Florida, is endorsed by the USTA, and is certified through the PTR and USPTA. It is now the new industry standard in determining qualified directors of racquets.